5/30/2023 0 Comments Marisa notoNor did he pick up a nickname like Mary Meeker's "Queen of the Net." His research featured positive reports for tech bubble ephemera like Webvan and Planet Rx, and he had to live down his enthusiasm for eToys, a Goldman client that went bankrupt two years after the bank took it public.Īnd he did: Unlike Henry Blodget, Noto was never accused of colluding with bankers to produce positive research to help Goldman Sachs win business from the hottest tech companies. Noto first gained prominence as one of the more optimistic technology analysts in the late '90s and early '00s. Representatives for Goldman Sachs declined to comment.Įarly in his career, however, Noto wasn't exactly viewed so pristinely. "Anthony is the rare investment banker who has sat in all three chairs, which gives him unique credibility and a well-rounded perspective that is very helpful to his clients and differentiates him from most other investment bankers." "For good reason, he is a trusted advisor to many of the technology industry's thought leaders and executive teams," said Zillow CEO Spencer Rascoff, who has known Noto since the late 1990s. But, underscoring just how big of a black eye the social network's botched initial first days of trading were for both Morgan Stanley and Grimes, Twitter decided to go with Noto even though he is based in New York and not in Silicon Valley (though his Twitter account is, of course, littered with references to flights in and out of San Francisco, along with tweets about Army football and Penn's women lacrosse, where his daughter Marisa is on the team). Indeed, Twitter could have went with Morgan Stanley and its more high-profile chief technology banker Michael Grimes, who masterminded the Facebook IPO, as its chief underwriter. Twitter will be, by far, the most prominent deal for Noto, a West Point graduate with the highest grade among the academy's mechanical engineers, and a major coup for Goldman Sachs. Well, as it turns out, it will also be a big year for Noto, who landed the lead left role as the banker charged with taking Twitter public. Speaking at TechCrunch's Disrupt conference in May, Goldman Sachs banker Anthony Noto said, "I think 2014 will be a big year for consumer internet IPOs."
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